Key Responsibilities:
• Develop and Implement Marketing Strategies:
• Create and execute comprehensive marketing plans to promote solar and energy audit services.
• Identify target markets and develop strategies to reach and engage them.
• Monitor and analyze market trends and competitors to adjust marketing strategies accordingly
• Lead Generation and Customer Acquisition:
• Develop and manage campaigns to generate leads and drive customer acquisition.
• Utilize digital marketing channels, including social media, email marketing, SEO, and PPC.
• Track and report on the effectiveness of marketing campaigns and adjust strategies as needed.
• Brand Management:
Ensure consistent brand messaging across all marketing channels and materials.
Develop and maintain a strong brand identity that resonates with the target audience.
Coordinate the creation of marketing collateral, including brochures, presentations, and promotional materials.
• Content Creation and Management.
Crate engaging and informative content for various platforms, including website, blog, social media, and email newsletters.
Collaborate with the design team to produce visually appealing content.
Manage and update the company website with relevant and timely content.
• Event Planning and Coordination:
Plan and execute marketing events, including trade shows, webinars, and workshops.
Coordinate logistics, including venue selection, registration, and promotional materials.
Evaluate the success of events and implement improvements for future events.
• Customer Relationship Management:
Develop and maintain strong relationships with existing and potential customers.
Conduct customer surveys and gather feedback to improve marketing strategies and services.
Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing, preferably in the renewable energy sector.
• Proven track record of developing and implementing successful marketing strategies.
• Strong understanding of digital marketing channels and techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing software and tools, such as CRM, SEO, PPC, and analytics platforms.
• Creative thinking and problem-solving skills.
• Strong organizational and project management skills.