Responsibilities:
• Define and lead the overall marketing strategy aligned with business objectives
• Develop and execute integrated marketing campaigns that drive engagement and brand awareness
• Lead cross-functional collaboration across Marketing, Operations, and Creative teams
• Oversee creative output to ensure consistency with brand identity and campaign goals
• Analyze branch performance and implement targeted, data-driven marketing initiatives
• Manage relationships with Digital Service Providers (DSPs)
• Drive product development, menu innovation, and pricing strategies
• Leverage market research, analytics, and performance metrics for decision-making
• Build, mentor, and lead a high-performing marketing team
Qualifications:
• Proven experience in senior marketing roles with strong leadership capabilities
• Expertise in strategic planning, campaign execution, and brand growth
• Strong analytical mindset with a data-driven approach
• Excellent communication and stakeholder management skills
• Ability to adapt and lead in a fast-paced, evolving environment